Keune Discovery Day

KEUNE DISCOVERY DAY
Discover the professional world of KEUNE in 1 day

KEUNE DISCOVERY DAY is a one-day introductory seminar for hairdressers who want to discover KEUNE, understand the brand's professional system and see the possibilities of its products in real salon work.
It is the first step towards working fully and professionally with KEUNE.
In just one day, we will introduce you to the brand's key professional areas: permanent and semi-permanent coloring, hair care, salon treatments and styling.
Without overwhelming theory — just the essential knowledge a hairdresser needs to understand the logic of KEUNE, see the products in action and start using them in their own salon.

PROGRAM

Block 1: KEUNE — introduction to the brand
• the history and professional concept of the brand
• the key areas and opportunities KEUNE offers a modern salon

Block 2: TINTA COLOR — permanent coloring
Introduction to the professional KEUNE Tinta Color permanent coloring system:
• key features and benefits of Tinta Color
• structure of the color palette
• basic logic for selecting shades and formulas
• possibilities for working with a natural base
• gray hair coverage
• Tinta Color Ultimate Cover
• possibilities of Tinta Color in everyday salon work
The purpose of this block is not to immerse you in the entire KEUNE color system in just a few hours, but to give you an understanding of the Tinta Color system and the principles of working with it.

Block 3: SEMI COLOR — semi-permanent coloring
Introduction to the KEUNE Semi Color system:
• the Semi Color concept
• key differences between Tinta Color and Semi Color
• possibilities of semi-permanent coloring
• hair toning
• working with shades
• opportunities to create additional salon services with Semi Color
• combining Tinta Color and Semi Color

Block 4: LIVE COLOR DEMO — model coloring
Theory needs to be seen in real salon work.
During the seminar, a KEUNE trainer will perform a complete color service on one model and explain each step throughout the process:
• diagnosis of the starting base
• product selection
• defining the desired result
• shade selection and formula creation
• color application
• processing time
• completion of the service
• evaluation of the final result
You will be able to observe the entire process, ask the trainer questions and understand the decision-making logic behind working with KEUNE color.

Hands-on practice by participants on models is not included in the DISCOVERY DAY program.
For independent practical work and an in-depth study of color, the next level of education is KEUNE COLOR EXPERT.

Block 5: KEUNE CARE — professional care
Beautiful color is only one part of a complete client service.
We will introduce you to the KEUNE Care professional care system:
• key ranges and their purposes
• selecting home care according to the needs of the hair and scalp
• professional products for salon use
• KEUNE salon treatments
• opportunities for additional services and retailing home-care products to clients

Block 6: KEUNE STYLE — professional styling
Overview of the professional KEUNE Style system:
• key categories of styling products
• preparing the hair for styling
• texture and volume
• hold
• finishing products
• selecting and combining products for different types of styling
You will gain a clear system that will help you navigate the range and select the right products for each specific task.

BECOME A KEUNE EXPERT — OR HOW TO START WORKING WITH THE BRAND

At the end of the seminar, we will not simply tell you where to buy the products — we will show you the complete system for working with KEUNE.

You will learn:
• how to become a fully qualified KEUNE EXPERT
• how to create and place orders
• how to order products through the website or your sales representative
• how to use the KEUNE Slovensko a Česko mobile app
• where to find professional prices and where to find retail prices
• how bonuses, promotions and special offers work
• how to receive information about new products
• how to register for upcoming KEUNE seminars and educational programs

Our goal is for you to leave DISCOVERY DAY understanding not only the products, but also how to practically start working with KEUNE the very next day.

What will you receive after KEUNE DISCOVERY DAY?

After completing the seminar, you will:
✓ discover the professional KEUNE system
✓ gain a basic understanding of working with Tinta Color and Semi Color
✓ see professional KEUNE coloring on a model — from diagnosis and formula creation to the final result
✓ discover the KEUNE Care and KEUNE Style systems
✓ gain access to purchase Tinta Color and Semi Color
✓ receive a professional KEUNE online account
✓ learn how to place orders independently through the website and the KEUNE Slovensko a Česko mobile app
✓ receive a professional KEUNE color palette, which will remain with you for your future salon work
✓ receive a KEUNE product trial kit, allowing you to discover the products yourself after the seminar and try them in your own work
✓ receive €100 in bonuses credited to your professional KEUNE online account to help you start working with the brand
✓ have the opportunity to continue your education with the advanced practical KEUNE COLOR EXPERT course

PARTICIPATION FEE — €25

And this is where another important part of your introduction to KEUNE begins.
After you attend and complete KEUNE DISCOVERY DAY, we will credit €100 in bonuses to your professional KEUNE online account.
You can use these bonuses to purchase KEUNE products within 30 calendar days after the seminar.*
This means that you pay €25 for a full day of professional education, discover KEUNE products and its system, gain access to professional color — and after completing the training, receive €100 in bonuses to start working with the brand yourself.
We don't want you to leave the seminar with only a color palette, products and new knowledge.
We want to give you the opportunity to try KEUNE in your own salon and on your own clients.

WHAT'S NEXT?

DISCOVERY DAY is your introduction to the KEUNE system and the beginning of your work with the brand.
When you want to explore color in greater depth, learn to create complex formulas independently and put your knowledge into practice with your own hands on models, the next step is:

KEUNE COLOR EXPERT

An intensive 2-day professional KEUNE coloring course with hands-on practice on models.
This is no longer an introduction to the brand.
It is in-depth training for hairdressers who want to work confidently and independently with the KEUNE color system and predict the results of their work.