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Revenue growth system for beauty salons
Štefan Bigoš
Sales Expert and Professional KEUNE Haircare Sales Trainer
My name is Štefan Bigoš. Over 13 years of experience in the professional hairdressing industry.
I have been working in the professional haircare industry for over 13 years. Throughout my career, I have collaborated with several leading brands, gained extensive experience in sales and marketing, and, most importantly, developed a deep understanding of the everyday needs and challenges of hair salons.
Today, I continue to develop my expertise at KEUNE, helping hairstylists and salon owners discover new business opportunities and unlock the full potential of professional haircare products.
My philosophy is simple: successful selling is not about persuading customers, but about understanding their needs, building trust, and offering the right solution.
In my work, I combine hands-on business experience with modern sales and marketing principles. I continuously develop my knowledge, explore new approaches, and look for effective ways to apply them to the everyday operations of hair salons.
As a trainer at KEUNE Hair Academy, I focus on developing hairstylists' sales skills, particularly in professional communication, identifying customer needs, product presentation, and successfully closing sales.
My goal is to show hairstylists that recommending home haircare is not an uncomfortable sales obligation, but a natural part of professional salon service, leading to more satisfied clients and increased salon revenue.
"I believe that successful business begins with trust. When we understand our customers' needs and offer genuine value, sales become a natural result of our work."
My name is Štefan Bigoš. Over 13 years of experience in the professional hairdressing industry.
I have been working in the professional haircare industry for over 13 years. Throughout my career, I have collaborated with several leading brands, gained extensive experience in sales and marketing, and, most importantly, developed a deep understanding of the everyday needs and challenges of hair salons.
Today, I continue to develop my expertise at KEUNE, helping hairstylists and salon owners discover new business opportunities and unlock the full potential of professional haircare products.
My philosophy is simple: successful selling is not about persuading customers, but about understanding their needs, building trust, and offering the right solution.
In my work, I combine hands-on business experience with modern sales and marketing principles. I continuously develop my knowledge, explore new approaches, and look for effective ways to apply them to the everyday operations of hair salons.
As a trainer at KEUNE Hair Academy, I focus on developing hairstylists' sales skills, particularly in professional communication, identifying customer needs, product presentation, and successfully closing sales.
My goal is to show hairstylists that recommending home haircare is not an uncomfortable sales obligation, but a natural part of professional salon service, leading to more satisfied clients and increased salon revenue.
"I believe that successful business begins with trust. When we understand our customers' needs and offer genuine value, sales become a natural result of our work."
Viacheslav Illarionov
My name is Viacheslav Illarionov. I have over 20 years of experience in marketing and sales within the beauty industry — across salons, distribution, and brand development.
Currently, I lead the distribution of KEUNE in Slovakia and the Czech Republic, where I help partners build structured sales systems and increase revenue without increasing client traffic.
My experience includes contributing to the development of the OLLIN brand in close collaboration with laboratories, owners, and teams, where I was responsible for marketing and product design. I have also worked with the international brand Alfaparf Milano as a representative in the Russian market.
I have trained professionals and worked with distributors in Russia, Kazakhstan, Belarus, and Kyrgyzstan, helping them build effective sales systems, develop teams, and strengthen brand positioning.
As a trainer, my focus is not just on sharing knowledge, but on changing the way professionals work with clients. I show where salons lose revenue every day — and how to fix it through clear, practical systems.
My trainings are practical, structured, and immediately applicable.
Currently, I lead the distribution of KEUNE in Slovakia and the Czech Republic, where I help partners build structured sales systems and increase revenue without increasing client traffic.
My experience includes contributing to the development of the OLLIN brand in close collaboration with laboratories, owners, and teams, where I was responsible for marketing and product design. I have also worked with the international brand Alfaparf Milano as a representative in the Russian market.
I have trained professionals and worked with distributors in Russia, Kazakhstan, Belarus, and Kyrgyzstan, helping them build effective sales systems, develop teams, and strengthen brand positioning.
As a trainer, my focus is not just on sharing knowledge, but on changing the way professionals work with clients. I show where salons lose revenue every day — and how to fix it through clear, practical systems.
My trainings are practical, structured, and immediately applicable.
BEAUTY SALON REVENUE GROWTH SYSTEM
How to increase home care product sales without increasing client traffic
An intensive, practical KEUNE Hair Academy training programme for beauty salon owners, receptionists and hairstylists in the Czech Republic and Slovakia.
YOUR CLIENTS ARE ALREADY COMING TO YOU.
BUT ARE YOU MAKING THE MOST OF EVERY VISIT?
Clients regularly visit your salon, trust their hairstylists and pay for professional services. But why do so few clients purchase home care products?
Often, the reason is neither product pricing nor a lack of demand. Staff simply lack the skills to identify client needs correctly, explain product benefits and confidently offer products for purchase.
Every client who leaves without the home care products they need represents a missed opportunity to increase salon revenue.
At the KEUNE Hair Academy, we teach your team how to turn a professional consultation into a successful sale — naturally, with convincing arguments and without putting pressure on the client.
TRAINING PROGRAMME
MODULE 1. THE SALON, THE CLIENT AND THE HAIRSTYLIST'S MINDSET
Outcome: understanding each hairstylist's role in generating revenue and building client loyalty.
MODULE 2. BUILDING TRUST
Outcome: the ability to create an atmosphere of trust and prepare clients for a professional consultation.
MODULE 3. IDENTIFYING CLIENT NEEDS
Outcome: hairstylists learn to identify which home care products their clients genuinely need.
MODULE 4. THE SALES FORMULA: FROM NEED TO PURCHASE
Outcome: hairstylists learn to create personalised care routines and present them convincingly to clients.
MODULE 5. HANDLING DOUBTS AND OBJECTIONS
Outcome: hairstylists respond confidently to client concerns while maintaining trust and the opportunity to make a sale.
MODULE 6. CLOSING SALES AND ENCOURAGING REPEAT PURCHASES
Outcome: hairstylists learn to turn consultations into purchases and lay the foundation for long-term client sales.
WHAT WILL YOU GAIN FROM THE TRAINING?
• A clear and consistent system for selling home care products
• Greater confidence and initiative in sales
• Professional skills for identifying client needs
• The ability to create personalised offers for clients
• Practical tools for handling objections
• The opportunity to increase the average transaction value during salon visits
DON'T JUST SELL COSMETICS — OFFER CLIENTS SOLUTIONS TO THEIR NEEDS.
KEUNE HAIR ACADEMY — professional education to help your salon grow.
How to increase home care product sales without increasing client traffic
An intensive, practical KEUNE Hair Academy training programme for beauty salon owners, receptionists and hairstylists in the Czech Republic and Slovakia.
YOUR CLIENTS ARE ALREADY COMING TO YOU.
BUT ARE YOU MAKING THE MOST OF EVERY VISIT?
Clients regularly visit your salon, trust their hairstylists and pay for professional services. But why do so few clients purchase home care products?
Often, the reason is neither product pricing nor a lack of demand. Staff simply lack the skills to identify client needs correctly, explain product benefits and confidently offer products for purchase.
Every client who leaves without the home care products they need represents a missed opportunity to increase salon revenue.
At the KEUNE Hair Academy, we teach your team how to turn a professional consultation into a successful sale — naturally, with convincing arguments and without putting pressure on the client.
TRAINING PROGRAMME
MODULE 1. THE SALON, THE CLIENT AND THE HAIRSTYLIST'S MINDSET
Outcome: understanding each hairstylist's role in generating revenue and building client loyalty.
MODULE 2. BUILDING TRUST
Outcome: the ability to create an atmosphere of trust and prepare clients for a professional consultation.
MODULE 3. IDENTIFYING CLIENT NEEDS
Outcome: hairstylists learn to identify which home care products their clients genuinely need.
MODULE 4. THE SALES FORMULA: FROM NEED TO PURCHASE
Outcome: hairstylists learn to create personalised care routines and present them convincingly to clients.
MODULE 5. HANDLING DOUBTS AND OBJECTIONS
Outcome: hairstylists respond confidently to client concerns while maintaining trust and the opportunity to make a sale.
MODULE 6. CLOSING SALES AND ENCOURAGING REPEAT PURCHASES
Outcome: hairstylists learn to turn consultations into purchases and lay the foundation for long-term client sales.
WHAT WILL YOU GAIN FROM THE TRAINING?
• A clear and consistent system for selling home care products
• Greater confidence and initiative in sales
• Professional skills for identifying client needs
• The ability to create personalised offers for clients
• Practical tools for handling objections
• The opportunity to increase the average transaction value during salon visits
DON'T JUST SELL COSMETICS — OFFER CLIENTS SOLUTIONS TO THEIR NEEDS.
KEUNE HAIR ACADEMY — professional education to help your salon grow.
Date
20.01.2027
Time
10:00-17:00
City
Poprad
Place
Salón krásy "All in One"
Teacher
Štefan Bigoš
Viacheslav Illarionov
Language
Slovak
Standard price
200.00
* Online-price
150.00
Cashback
100.00
* Remember to pay online before the end of the day
15.01.2027 Get a discount
50